This past week was the 4th Venue Trade Show, taking place at a new location. This time the show was being held at The Reef in Downtown Los Angeles, not too far from the previous locations; Cooper Design Building & The Los Angeles Convention Center. As it does with every show, Venue increased the size of their floor with taking over the 60,000 square foot location on the 2nd floor of The Reef. This show was a turning point for Venue, as the show attracted some of the highest coveted brands within the industry of skateboarding and streetwear. Brands amongst the likes of LRG, Diamond Supply Co., Crooks & Castles, HUF, Primitive and many more. In total, the number of brands was near the 80 mark. It is great to see Venue establishing a name within the industry in just a short period of time. Creating a gathering for already well successful brands along with brands who are on their way up. The set up of the floor for the show was spectacular. It was uniquely designed where every isle looked different than the other. Unlike your traditional trade show floor where the isles are all identically set up. This created a greater experience for buyers and others alike to walk the floor with a degree of uncertainly for what to expect next. A great thought that was executed well by the Venue staff. Live music, open bar, and great food created a lively atmosphere during the show. The show was a total of 2 days and after each day, Venue arranged a panel of speakers to discuss their journey to success amongst those who attended the show. This is a great touch by the Venue staff to incorporate a learning avenue for those who are inspired to become established within the industry. At the Above Royalty Clothing booth, we kept it comfortable with a home like atmosphere for buyers and people alike to learn about the brand and check out new products that are featured in the Holiday 15' collection. Overall, we got a great response from everyone with whom we spoke to and developed new opportunities. Which is all you can ask for when being involved within such trade shows. We are looking forward to the Fall where the 5th Venue Trade Show shall be taking place.